START WITH THE RESULT
Deliver something a customer can judgeEditor's pick · synthetic example
Do not sell AI yet. Deliver something a customer can judge.
Turn one image you may use and three confirmed selling points into three purpose-specific visuals that someone can accept, reject, or correct.
- Take away
- A three-use sample: hero visual, benefit visual, and campaign visual
- Prepare
- One image you may use, three confirmed claims, and one person who can judge the result
- Stop first
- Stop if rights or claims are unclear, or if you can only show tools rather than a usable result